Hosting a Longest Open House takes more than just unlocking the front door — but it’s simpler than you might think. At its core, it’s about blending real estate with purpose to create something unforgettable.
1. Pick the Right Property
Start with a home that’s show-ready and ideally located. Many realtors partner with builders or developers to use a model home — one that can comfortably host people for 60+ hours.
2. Choose the Dates
Aligning your event with the summer solstice and The Longest Day (an Alzheimer’s Association initiative) adds meaning and helps with promotion. Most events run over a long weekend.
3. Plan the Schedule
This isn’t a regular open house. You’ll need shifts, volunteers, and activities around the clock. Think coffee stations for early birds, livestreams at odd hours, and fun games or food trucks during the day.
4. Set Up Fundraising
Partner with the Alzheimer’s Association or another cause. Use QR codes, donation buckets, and sponsor shout-outs. Make it easy for visitors to give back.
5. Promote Like Crazy
Use social media, local press, and email lists. Post countdowns, behind-the-scenes content, and real-time updates. The more people know, the more they’ll show up (and support your cause).
6. Get the Community Involved
Involve sponsors, musicians, vendors, and neighbors. Every added layer — whether it’s a bean-bag tournament or a pancake breakfast — makes your event more memorable.
